Casual · 2018
Clark | HOOVA VR
Clark | HOOVA VR transports players into a chilling, dystopian future through a VR music video crafted in collaboration with Warp Records’ Clark and The Mill’s creative team. Set to Hoova’s latest track, the experience dives deep into themes of isolation, dependency, and identity within a virtual world. Directed by Angus Kneale and Ben Smith, the project stands out for its use of advanced game engine characters—realistic human avatars created through motion capture and CGI. Each character is meticulously designed to mirror human movement and emotion, enhancing immersion. The Mill’s Emerging Tech team led by Joji Tsuruga brought these digital beings to life, blending cutting-edge technology with artistic vision. Clark VR offers a haunting, thought-provoking journey where players confront the blurred line between reality and virtual existence. A must-try for fans of immersive storytelling and innovative VR design. Experience the future of interactive music today.